Welcome to Sí TV

The independent voice for the Latino experience

lSí TV is the first network to target the fastest growing demographic in the U.S.: Latino adults 18-34 who increasingly prefer their entertainment in English.

Founded and chaired by writer-producer Jeff Valdez and entrepreneur Bruce Barshop, Sí TV was established in 1997 as a production company to develop, produce and distribute original English-language entertainment for Latinos. In 2004, the Sí TV cable network was launched, and grew rapidly to reach its current subscriber base of more than 19+ million TV homes as well as broadband and wireless viewers.

Today, Sí TV boasts a 70% original programming slate that offers a mix of dating and relationship shows, comedy, music and lifestyle programming-all with Sí 's signature vibrancy and cultural relevance.

At SITV.com, viewers can personalize their Sí TV experience by registering and posting a profile. Site visitors have the opportunity to delve deeper into on-air programming on show pages and expand their content consumption with professional editorial and video. SITV.com allows the brand to reach acculturated Latinos across the internet and through mobile devices.

Sí TV's combination of on-air and digital programming offers advertisers the opportunity to connect directly with our audience through seamless 360° cross-platform integrations.