”The Product is the Star on Hispanic TV”

Multichannel News, December 17, 2007
A close-up look at how Si TV's on-air and digital programming spotlights advertiser's brands. The article also mentions several of Si TV advertisers and highlights the interactive components of its integrated programming.

"'What our advertiser gets is a custom piece of programming showcasing their product,' says Michael Schwimmer, CEO, Si TV.com. …‘Remember: our audience is not simply sitting on the couch watching TV.' "

"Si TV Pitches in English”

Multichannel News, November 26, 2007
Si TV's innovative product integration and branded entertainment programming, and data revealing that the Hispanic market is increasingly responding to English-language marketing campaigns, are the subjects of a recent Multichannel news article:

"Si TV promotes a programming mix targeted to an audience that's young, urban and multicultural. It has designed customizable turnkey promotions for affiliates designed to reach that target audience.”

"Savvy Appeals Help Close the Deal”

Newsweek, May 30, 2005
A feature pegged to Si TV's launch -- and the advertisers and brands learning how to appeal to Si's English-speaking audience