PRESS COVERAGE

Just three years after its launch, Si TV continues to make waves in both mainstream and Latino media outlets – garnering coveted headlines and features in publications including Newsweek, The Wall Street Journal, Business Week and The Los Angeles Times, among others.

Ongoing media coverage in important industry publications such as Ad Age and Multichannel News has been a testament to Si TV’s strengths in reaching its increasingly influential demographic.

Highlights of Si TV’s press coverage and press releases can be found by clicking on the links below.

 

Recent Highlights

“Savvy Appeals Help Close the Deal”

Newsweek, May 30, 2005
A feature pegged to Si TV’s launch -- and the advertisers and brands learning how to appeal to Si’s English-speaking audience

“Si TV Pitches in English”

Multichannel News, November 26, 2007
Si TV’s innovative product integration and branded entertainment programming, and data revealing that the Hispanic market is increasingly responding to English-language marketing campaigns, are the subjects of a recent Multichannel news article:

“Si TV promotes a programming mix targeted to an audience that's young, urban and multicultural. It has designed customizable turnkey promotions for affiliates designed to reach that target audience.”

”The Product is the Star on Hispanic TV”

Multichannel News, December 17, 2007
A close-up look at how Si TV’s on-air and digital programming spotlights advertiser’s brands. The article also mentions several of Si TV advertisers and highlights the interactive components of its integrated programming.

“’What our advertiser gets is a custom piece of programming showcasing their product,’ says Michael Schwimmer, CEO, Si TV.com. …‘Remember: our audience is not simply sitting on the couch watching TV.’ “